Brandsin motion.

I'm Annika, a Social Media & Influencer Manager for DACH at Teveo. I turn campaign ideas into content, creator partnerships and events that people actually show up for, from the first concept to the final edit and the numbers afterwards.

Social media Influencer marketing Event marketing Content creation Instagram, TikTok, LinkedIn 5 languages

Teveo

Social Media & Influencer Manager DACH, Instagram. Since May 2026, hybrid.

Event marketing

Berlin Marathon weekend: shakeout run and cheering zone

Berlin · with Move as One (Hamburg) and LAP Coffee

Marathon weekend is the one moment when a whole city is running. We used it to meet the community in person: an easy shakeout run with coffee the weekend before, and a loud cheering zone right on the course on race day.

On the day we also had creators on site and spotted runners racing in Teveo Run race pieces.

The details did the work too: tote bags customised with iron-on patches, iced coffee with Teveo stickers and goodie bags for the runners.

My role: Coordinated the event together with my colleague Justin, building on my experience from the Global Run Day. On site I handled content creation and influencer management and activation.

Event coordinationPartner collaborationOn-site contentCreator activation

Runners in black Teveo shirts gathering outside LAP Coffee in Berlin under a Teveo flag — Runners gathering at the meeting point

Iron-on patches being pressed onto Teveo tote bags — Tote bags customised on site

Iced coffees with Teveo stickers on a counter — Iced coffee with Teveo stickers

Teveo x fayn goodie bags lined up on a bench next to snacks — Goodie bags ready for the runners

Event marketing

Teveo Global Run Day: Munich, Hamburg, Cologne

DACH region · with Move as One and OSC Run Club

To launch the Run Summer collection drop, we activated the DACH region with run events in three cities at once, each hosted with a local run community.

My role: Activation across the DACH region, from planning with the community partners to content on the day.

Product launchCommunity partnershipsMulti-city activation

Runners in Run Club Munich shirts gathering in front of a shop before the Global Run Day start — Run Club Munich at the start

Instagram story announcing Teveo Global Run Day in Amsterdam, Anzio, Barcelona, Cologne, Hamburg, Krakow, London, Miami, Munich and Paris — Global Run Day story

Teveo team member handing out items to a runner at the Munich event — Meeting the community

Social media & influencer

Social strategy and creator acquisition for teveo and teveo.running

Instagram · Women's and Men's channels · DACH

I run the social media strategy for the DACH channels and plan and deliver brand campaigns. A big part of the job is working with creators: finding them, winning them over, and building activations around them.

The two accounts I work on: @teveo, the brand channel with 646K followers, and @teveo.running, the running community channel with 16K. Highlights like Run Race, Berlin Expo, Global Run Day and Run Summer show the campaigns we built around them.

I track KPIs and what competitors are doing, so we can spot opportunities and keep improving results. Our influencer work has increased the rate at which we win new customers.

Social strategyInfluencer acquisitionCampaignsKPI analysis

@teveo · 646K followers

@teveo.running · 16K followers

Content in front of and behind the camera

Social media and content creation, from planning to post-production.

Social media & content

Social media and marketing for the Institute of Romance Studies

Justus Liebig University Giessen · 2024 to 2026

I ran social media and marketing for the institute: planning the content, producing it, and showing up on camera myself. That included photo and video editing and an offline layer, a sticker campaign that brought the channels into the real world.

Formats included student talks for first-year students, Erasmus stories and info events. One reel in the series passed 229K views.

Content planningOn-cameraPhoto and video editingOffline marketing

Reel still: two students at a picnic table in a park, recording Learning Portuguese at the Institute of Romance Studies — Reel: Learning Portuguese at the institute

Reels overview of the Instagram account jlu.romanistik with view counts, including the Ersti Talk, Erasmus Edition and Meet the Students reels — Reels overview @jlu.romanistik

Still from the Ersti Talk reel with two students talking in a university hallway and the caption sehr informativ — Ersti Talk reel

Where it started

Events, content and media work across Germany and Spain.

Event marketing

Email campaign for a renewable energy industry meeting

Rödl & Partner, Nuremberg · 2023 to 2024

I planned and promoted industry events through email campaigns, including a meeting in the renewable energy sector, and handled preparation, execution and follow-up. I also analysed KPIs and ran market research.

Email marketingEvent managementKPI analysis

Rödl and Partner name badges and lanyards laid out for an event, names blurred — Badges and lanyards prepared on site (names blurred)

Content creation

Content for Kaufmann International

German Chamber of Commerce for Spain, Madrid · 2023

I created and managed the Chamber's social media channels and wrote and spoke for its audiences in German, Spanish and English. The Kaufmann International programme has since ended, so the channel is no longer active.

Social mediaPR and mediaThree languages

Instagram feed of Kaufmann International Spanien with orange graphics about life in Madrid and group photos of participants — Kaufmann International feed

Content & street marketing

YouTube, Facebook and street marketing for Ibiza Kurier

Ibiza Kurier, Ibiza · 2021

My first media job, at the German-language local newspaper for Ibiza and Formentera. I worked on videos for the paper's YouTube channel, including the "Ibiza ungeschnitten" interview series, ran Facebook marketing and promoted the paper on the street. I also edited video and developed ideas for new editorial formats.

VideoFacebookStreet marketing

A copy of the Ibiza Kurier newspaper on a bar counter next to two beers — Ibiza Kurier on the street: the paper at a local bar

YouTube channel page of Ibiza Kurier, the German local newspaper — YouTube channel

List of Ibiza ungeschnitten videos on the Ibiza Kurier YouTube channel — Ibiza ungeschnitten videos

I like ideas that end up on the street.

I studied Intercultural Communication and Business (M.A., Giessen, grade 0.9) after a binational degree in Hispanic-German Studies in Madrid and Regensburg. I work independently in international teams and like to propose formats and improvements.

Languages: German (native), Spanish (C2), English (C1), French (C1), Italian (A2).

Platforms

Instagram
TikTok
LinkedIn
Facebook

Create and edit

Canva
CapCut
Photoshop
Lightroom

Plan and analyse

Monday
Airtable
Holistics
Excel